Case Study
Developer Engagement & Product Adoption
India
Getting developers to try Adya, not just hear about it.
Adya.ai is building an agentic AI platform. We ran a developer workshop for them, led by founder Shayak Mazumder, and used our community channels to bring people in. The outreach reached 100K+ people, and 120+ developers joined the session to try the product hands-on.
Client / Partner
Partnership snapshot
The challenge
Adya.ai needed a way to introduce its agentic AI platform to developers that went further than a typical awareness campaign.
Reaching developers was only half of it. They also needed time with the product to understand what it does and try it for themselves.
Where the gaps were
Find the right developers and introduce them to Adya.
Show how Adya's agentic AI could fit into the work they already do.
Get people using the product, not just watching a demo.
Objective
We kept the plan simple: use our community to reach developers, get them registered, then hand the session to Adya's founder so people could try the product with the person who built it.
Put Adya in front of a large, relevant developer audience.
Turn that interest into registrations and people in the session.
Let developers learn from Adya's founder directly.
Give developers time to try the platform themselves.
KNOTiC's role
Community Strategy
Picked the developer communities most likely to care about an agentic AI product.
Community Outreach
Shared the program across KNOTiC's community and outreach channels, reaching 100K+ people.
Developer Acquisition
Turned that reach into 120+ developers at the live technical session.
Founder-led Experience
Built the program around a technical session with Shayak Mazumder, Adya.ai's founder.
Product Engagement
Made sure developers got hands-on time with the product instead of only hearing about it.
The program
A technical workshop led by Adya's founder, where developers learned how the agentic AI platform works and then tried it themselves.
The experience
We shared the workshop across our developer community and outreach channels.
100K+ community outreach
Developers who were interested signed up for the session.
120+ developers engaged
Shayak walked developers through Adya's product, its use cases and how its agentic AI works.
Then participants got hands-on with the product themselves.
Founder-led session
The technical session was led by Shayak Mazumder, who founded Adya, so developers could put their questions to the person building the product.
The product explanation and the community conversation happened in the same room, not in separate channels.
Developer experience
Developers saw how Adya approaches agentic AI and what the product can do.
They worked with the product during the session and asked questions as they went.
They looked at how Adya could fit into real development workflows.
Technology focus
The session focused on Adya's agentic AI platform and the developers most likely to use it.
Results
Our community brought the audience and Adya's founder brought the product. Together, that took 120+ developers from first hearing about Adya to trying it.
Partner value
A large developer audience through KNOTiC's community and outreach channels.
Developers and AI builders, the people Adya's product is made for.
A format where Adya's founder could talk to developers directly.
Hands-on time with the product, not just a presentation.
What Adya says
KNOTiC was an excellent partner in helping us connect Adya with the developer community. Their strong community reach and hands-on approach helped us create meaningful engagement around our product, while the team handled the coordination and execution smoothly from start to finish.
Partnership impact
The Adya workshop shows how this can work for an AI product: reach the right developers, have the founder teach, and give people hands-on time with the product.
100K+ outreach
120+ developers
Hands-on product experience
Why KNOTiC
We have the community, but we also design and run the program. So working with us can go past impressions and registrations to developers actually spending time with your product.
Reach developers through our existing technology community.
Workshops, hackathons, buildathons and other programs, designed around what you're trying to achieve.
We handle everything from outreach and registrations to running the event itself.
Closing
We can put together a similar program for you. Tell us what you're building and who it's for.
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